Customer Data Platforms & Data Management Platforms
challenges
- Are all of your data sources integrated?
- Are you using 1st party, 2nd party and 3rd party data together?
- Are you still working with siloed data stored in disparate platforms?
- Are you able to activate your segments to the right destinations?
- Are you able to leverage data from multiple platforms to create a holistic view of the customers and personalize it?
- Do you have a Data Governance framework in place to secure your customers’ data?
CDP/DMP can be one source of truth for your data across all of your sources, which can then further be enriched with 2nd and 3rd-party data to create a 360 view of your customers. AAM/AEP can be leveraged to target the right audiences on the right platforms in accordance with the major privacy laws like GDPR, CCPA, PDPA, etc.
Adobe Audience Manager
Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience.
Holistic view of Customer
Get a complete view of your audience by combining all of your data sources in one place.
Improved Segmentation
Continually discover and organize new, valuable segments for smarter targeting and personalization.
Real-time Activation
Make your ad campaigns more productive by targeting specific segments in real time to deliver incredible experiences.
Adobe Experience Platform
Experience Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.
Connect all your customer data together
Connect and standardize data from every online or offline source in Experience Platform for fast, nondestructive querying, analysis, and modeling.
Actionable Real-time Customer Profiles
Build a single view of customers across departments, and lines of business and connect to internal and external data sources for real-time experience delivery.
Modern Omnichannel Orchestration & Execution
A single canvas on which to harmonize and optimize the customer journey for 1:1 customer engagement and marketing outreach across the customer lifecycle.
Intelligent Decisioning & Personalization
Apply intelligence & gain predictive insights throughout the customer journey to automate decisions and optimize the experience.
Built-in Governance Controls
Data governance framework is flexible, transparent, and applied to unified profiles to prevent misuse of data.
Unlock the power of data science
Give normal humans access to data science tools to unlock deeper insights and perform more powerful analysis.