Web & Mobile Analytics
challenges
- Are you investing in the right marketing channels?
- Do you know your customers’ pain-points?
- Are you able to track customer journeys across digital properties and devices?
- Is your data capturing strategy in compliance with privacy standards?
- Do you have a holistic view of your customers?
- Are you data-driven?
- Are you future-ready for the continuously evolving digital landscape?
- Is the data behind your insights reliable?
Wherever you are in the Digital Transformation journey, partnering with GEMS can help your business goals reach to the next maturity stage.
We can help in crafting your digital framework with transformative ideas and technologies that give you the power to discover new experiences on Websites, Mobile Apps, and IoT devices.
Adobe Analytics
Adobe Analytics is a powerful tool that provides reporting, and visualizations, and helps in understanding your customers, finding new insights and identifying issues — all with real-time, multichannel data.
Insights on-the-go
Business users and senior decision-makers can now access insights easily and quickly on their mobile devices and get instant answers to interactive queries.
Optimize ROI
It can help your business to improve its marketing strategies and optimize ROI.
Customer Journey Analytics
Empower business intelligence and data science teams to stitch and analyze cross-channel data with a powerful analytics toolkit.
Google Analytics
Understand your customers so you can deliver better experiences. GA gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Know your Customer
Quickly analyze your data to build a complete understanding of your customers across devices and platforms to improve marketing ROI.
Data Science
Uncover new insights and anticipate future customer actions with Google’s machine learning
Activate your insights
Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools.
Google Analytics 4
Google Analytics 4 is an analytics service that will equip you with a strong measurement foundation via measuring traffic and engagement across your websites and apps, which in turn will allow you to create a unified user journey. It will give you the flexibility to measure different kinds of data, delivering a robust analytics experience that’s designed for the future
Improve ROI with data-driven attribution
Use data-drive attribution to analyze the full impact of your marketing across the customer journey. It assigns attribution credit to more than just the last click using your Analytics data and helps you understand how your marketing activities collectively influence your conversions.
Adherence to privacy-related compliances
With new country-level privacy controls, you can manage and minimize the collection of user-level data via cookie-less measurement, and behavioral and conversion modeling while preserving key measurement functionality.
Get greater value from your data
Machine learning generates sophisticated predictive insights about user behavior and conversions, creates new audiences of users likely to purchase or churn, and automatically surfaces critical insights to improve your marketing.