Tag Management Systems
A Marketers’ friendly tool that lets you manage all your marketing tags without editing website/app code. We can help you set up various TMS like Data Collection (Adobe Launch), Google Tag Manager, Ensighten, Tealium, etc., and empower you to create your own tags.
Unify data
Next-generation tag management system designed to unify data from multiple sources with wide range of extensions and fast and better deployment.
Server-side tagging
It supports Server-side tagging by hosting tags on your server-side processing container giving you full control over data and making you future-ready for third-party cookies deprecation and other compliances.
Better Security
Manage consumer preferences, opt-outs, and data subject access requests securely. Create custom consent banners aligned with your business theme.
Consent Management Platforms
With the growing advancements in technology and plethora of data sources, online data protection and governance is crucial for an organization. We can help you implement CMPs like TrustArc and OneTrust
Manage visitor preferences
CMPs legally document and manage the consent choices of visitors prior to collecting, sharing or selling user data from websites/Apps.
Transparency
CMPs provide end-users with detailed information on how their online behavior may be tracked, why the details are collected, and the specific vendors/entities requesting to use this information.
Adhere to Privacy Policies
With a CMP, your company may comply with global privacy regulations such as the GDPR, CCPA, PDPA, etc.
Reporting & Dashboarding Tools (BI)
Go beyond limits over simply relaying information and get meaning out of it with our dashboarding and visualization offerings. With us make the best use of tools available in the market to create a customized story canvas to meet business expectations.
Support reporting within existing platforms of Adobe and Google. Apart from regular reporting within these tools, we can help you in building custom dashboards with Power BI, Google Data Studio, and Tableau.
Get a quick view of how our custom dashboard can give you an edge:
Actionable Insights and Impactful Visualization
Dashboards & reports that give you clear actionable data insights with compelling visualizations and enable businesses to make better decisions.
Connect Data
Combine data from various sources including on-premise and data from other sources (including Adobe, Google, etc.), providing a consolidated view regardless of where the data lives.
Analysis
Slicing and dicing of data can be done using multiple features.
Share Reports and Dashboards
Share relevant reports and dashboard with the required stakeholders and employees without providing them access to actual tool with the concept of least privilege access.
QA - Manual & Automated
Deep dive testing of your Martech setup - UT, SIT, UAT, Regression testing and can support your business with governance processes & report validations using web debuggers like AEP debugger, Charles, httpfox, Fiddler, Omnibug, Griffon.
Spending a lot of time on manual QA for your digital experience tools? We can also help you automate your QA process with the help of automation tools like ObservePoint. ObservePoint brings insights, automation, and compliance to the complexity of your digital customer experience.
With the automated QA you can enjoy the following additional benefits:
Audits
Scan your site automatically to QA your data collection. Discover errors such as missing, duplicate or unauthorized tags and receive automated alerts for any irregularities.
Journeys
Simulate user journeys, such as placing an order, user logins from start to finish, and alerting if anything prevents the path from completing or if tags are broken. It allows you to configure items such as browser, location, consent preferences etc. to detect all issues a user may experience.
Rules
You can set up rules to test tags, variables, and values to confirm each matches a specific RegEx pattern, and show failure in reports or receive automated alerts.